GIM Webinar Series: Strategy #1 - Consistency and Quality

Improve customer satisfaction and support your global brand

Global content quality and consistency starts, first and foremost, with accurate source content.  Organizations that take a strategic approach to global authoring and terminology management, ensuring that global information assets are leveraged throughout the content lifecycle, will benefit from improved brand communications and increased customer satisfaction.

Webinar highlights:

• The importance of terminology management and global authoring for brand consistency
• Practical tips for managing and applying approved terminology across the enterprise
• The value of high-quality content and its affect on customer satisfaction

Speakers: Tom Smith, Product Marketing, SDL and Sophie Hurst, Director, Product Marketing, SDL

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