New authoring tools, such as SDL Global Authoring Management System, enable authors to leverage company content assets much earlier in the content creation cycle than was previously possible. By accessing authoring memory and approved terminology during the content creation process, authors can proactively increase reuse, improve consistency and reduce translation costs. This productivity gain also shortens development time.
Localization companies have worked hard to maximize reuse and consistency in the target languages. By amplifying and extending these techniques to source language creation, companies can save both time and money while improving customer experience and fortifying their brand.