
Analyst Research shows that for many companies, a high percentage of customers buy based on the content they read, not on touching the product itself. Read this solution brief to find out how you can manage your content and language in a sophisticated and strategic fashion.
SDL Global Information Management solutions are successfully helping market leaders, spanning every major industry including automotive, technology, retail, finance, government, and life sciences. With SDL, enterprises can meet the challenges of global market participation head-on, achieving superior international market performance, brand recognition, customer adoption rates, and lifetime customer value.
In the automotive industry, technically complex products must be made simple to sell, service, and operate for millions of dealers, service centers and customers around the globe. Among the industries that produce large volumes of highly detailed documentation, the automotive sector has its own unique challenges.
Many companies today simply do not think globally. Content is created in the source language, be it Japanese, Chinese or English. Then an attempt is made to port the content into other languages. However, simply porting content can cause problems, since it may have different implications in different countries.
Marketers use SDL to achieve simultaneous release of product and enterprise messaging and supporting materials to customers, prospects, sales organizations, and business partners worldwide.
Expanding the world market for life sciences. More than 30 SDL customers in the life sciences field are successfully using SDL solutions to tap incremental revenue sources without additional R&D, to support regulatory compliance and speak with one voice worldwide while improving service provider and patient interactions.
In the travel industry, differentiation is often provided by the unique service offered to customers. What better way to connect with your customers than to speak to them in their mother tongue? It is the language in which they are most comfortable and in which they prefer to make decisions.