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The Global Customer Experience: Sun Microsystems’ Vision for the Participation Age

Gilbane-Sun Case Study

This is the story of Sun Microsystems’ commitment to achieving excellence throughout its global customer experience. With an impressive base of international customers as well as global brand recognition for innovative technologies, Sun cannot afford to deliver anything but a compelling global customer experience. As Jonathan Schwartz, CEO of Sun Microsystems commented, “Innovation is about the only thing that matters in winning business.”

Translation throughput has decreased time-to-market and the total cost of translation. The system will also ensure other divisions in Sun have the ability to benefit from translation memory and our customized workflows.

William Snow, Senior Director of .Sun Engineering

Challenges:
  • Ensure brand consistency across multiple vertical markets, geographies, and cultures.
  • Increase the availability and distribution of localized content.
  • Align globalization and localization business processes with product launches.
  • Disaparate content mismanagement and business processes.
Results:
  • An operational infrastructure for Global Information Management
  • Consistent global brand management
  • Increase the volume of relevant, localized content
  • Simultaneous global product shipments with localized content
  • Decreased time-to-market
  • Increased customer satisfaction

Download the case study to learn how Sun Microsystems achieves these results.

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