Forrester Webinar: Improve Online Global Brand Management

Speakers:  Ron Rogowski, Principal Analyst, Forrester Research; Sophie Hurst, Director, Product Marketing, SDL

Companies struggle to manage their global brands online. As firms veer from local autonomy to centralized control, their brands often suffer because they are either inconsistent with the brand’s core values or lack relevance for local markets. While the need to balance local relevance with the need to keep costs in check prevails, companies need to have a plan for how to manage the complexities of workflow management, multiple content sources and overall brand messaging.

In this webinar, Ron Rogowski, Principal Analyst at Forrester Research, explores the importance of local relevance and explains how to ensure your websites reflect it in a managed environment.

Specifically, this webinar answers:

• What are the difficulties in trying to manage a global brand online?
• How can companies attract local audiences while keeping their brands’ core in tact throughout the experience?
• How can efficient processes and supportive tools make it happen?