Gilbane Group Webinar: Global Content and Customer Satisfaction

Speakers:  Mary Laplante, Senior Analyst, Gilbane Group; Sophie Hurst, Director, Product Marketing, SDL

The current economic climate is reason for global companies to increase their strategic and tactical efforts to find and serve the most profitable customers. In any region, in any language, across all interactions. How can global enterprises tune their content practices to support this new laser focus on audience engagement and align their processes with corporate strategic objectives?

Mary Laplante, Senior Analyst at Gilbane Group, and Sophie Hurst, Director, Product Marketing at SDL, participate in a lively conversation about the issues, challenges and opportunities associated with delivering multilingual content that meets today's mandate for extraordinary customer experience. With Gilbane's research and insights on aligning global content with business value as background, Sophie and Mary discuss:

Webinar highlights:

• Market factors influencing global content management practices.
• Real-world approaches to meeting audience demand for multilingual content, based on Gilbane research and SDL customer solutions.
• Establishing a roadmap for enhancing global content practices to align them more closely with customer experience initiatives.