Shortening Time-to-Profit for Global Markets

• How will you profit from global e-commerce, which IDC forecasts will top $7 trillion by 2007?
• How did Best Western address the challenge of rapidly localizing over 4,000 hotel websites?

Time-to-profit for global markets is dependent on many different factors: time-to-revenue in each market; costs incurred getting to market; relevance and consistency of communications for each market; economies of scale across multiple markets. All these factors impact the profitability of global markets.

®Attend this web seminar and learn from IDC, Best Western and SDL how to manage global information more effectively and achieve faster time-to-profit. By sharing independent research, implementation experiences and technology insights, the presenters will help you to understand the benefits and avoid the pitfalls in these critical business areas:

• Integrating translation and content management for complete process control
• Centralizing translation assets to maximize leverage across brands and markets
• Using local presence with central control to improve relevance and consistency
• Streamlining translation business processes to reduce overhead
• Achieving rapid time-to-profit from global markets
  

Agenda

• Found in translation - from content management to global information management
• Alison Crawford, Research Analyst, IDC
• The impact of localization on Best Western's hotel websites
• Clarke Chandler, former Director of Electronic Systems, Best Western International
• How localization process automation shortens time-to-profit
• Terry Lawlor, VP Worldwide Marketing, SDL International
  The impact of globalization on the worldwide market presents significant challenges for corporations today.  Alison Crawford, IDC's analyst covering software and services for Globalization and Localization, and content management, will discuss the growing market for translation services and software and the advantages to creating globalized content, as well as the next steps for companies who are going global.