Global Web Content Management

Global. Local. Multi-channel. Multi-brand. Multiple languages. Interactive.
Integrated. Up-to-date. Controlled. Flexible. Customized. Targeted.
Personalized. Online. Offline. . .

I want it all

It’s one thing to read the checklist that falls on the shoulders of today’s marketer, quite another to address it. While marketers want to act on these goals, they often depend on IT to make it happen. What they really want is to be empowered to act and fulfill their wish list.

Managing a global online web presence has gone well beyond the “brochure-ware” of early websites. Marketers now need to stretch their marketing dollar to cover a plethora of value-added marketing tasks. And the results need to be timely, cost-effective, consistent and relevant.

Anywhere, anytime, any channel

This is more than Web Content Management. It’s about taming complexity.

As you know, your customers don’t see themselves as a “global audience”. They want locally applicable content and they want it personalized. They want to access content from their medium of choice and they want it to be relevant. They want it in their own language and they want to interact with this content in increasingly dynamic ways and through the channel of their choice.

Taming complexity

SDL Tridion's power lies in enabling you to create truly localized and yet global content for a multitude of channels and target audiences effectively and efficiently.

Single global foundation: SDL Tridion uses a single global content platform in which all content
is stored. You can combine this content any way you need for different channels, audiences and
campaigns automatically.
Elegant and efficient content reuse: Use all assets in multiple websites and channels from this
platform, including navigation, applications, text, images and multimedia.
Central control, local flexibility: A centralized site automatically shares content to all local sites,
ensuring immediate updates of layout, images, corporate information, branding, applications and
navigation. At the same time, local sites can add their own content for local events and offers.
Aligned customer touch-points: Create a consistent brand experience regardless of channel,
creating efficient time-to-market with fewer resources.
End-to-end translation solution: Automate your translation processes and store this content
in the centralized platform. Reuse this translated content in multiple local sites.
Inter-departmental readiness: Enable all employees to use centralized content ensuring that
all customer touch-points align.