Today, SDL has announced that it has acquired Alterian, a leader in campaign management and social media analytics, enhancing SDL’s solutions that help global businesses engage with their customers in the language, the media and at the moment they choose. This excellent strategic fit blends the marketing analytics, campaign management and social media capabilities from the Alterian product suite with that of SDL’s leading global Web and Structured Content Management, eCommerce and Language Management capabilities, providing an integrated platform for companies to significantly enhance the global customer experience.

Watch the video on the right and hear from Mark Lancaster, Executive Chairman and John Hunter, CEO, SDL, on their vision for the Alterian acquisition as part of SDL's strategy

Learn More: Press Release - Blog - Video

• Read the details of the acquisition in the press release
  
• Read a blog post from Sophie Hurst, VP Corporate Marketing, SDL, on the acquisition
  
• Read a blog post from Mark Lancaster, Executive Chairman, SDL, on the acquisition  
• Watch the SDL video on the right and find out how GIM solutions can benefit your organization 
  
• Find out more about Alterian