Our Brand

The SDL brand leverages the strengths of the past and paints
a compelling direction for the future.

The SDL Brand

Our brand leverages the strengths of the past and paints a compelling direction for the future – one of creativity, innovation, vision and strategic partnership with our customers and partners.

Our success will be built on driving global business success by offering global solutions for a global community.

SDL has grown both organically and through acquisition and our vision is intended to create one unified organization, with a clear sense of direction and purpose bound by a single modern brand.

Our customers have strongly contributed to our vision, which embraces customer partnership as a core principle
Our brand gives our customers an assurance of our commitment to them, our technological advancement and thought leadership. We continue to create technology solutions that inspire
We are committed to delivering exceptional customer experience and to help businesses engage with their global customers - in the language, the media and at the moment they choose
Our tagline, Because Business is Global, is what motivates us to focus on global business solutions, to lead not follow, to innovate, to partner with our customers and to be role models in the global markets in which we operate

Four Main Elements


Our Tagline – Because Business is Global Based on our values, the core of our business is to provide compelling solutions that help global businesses inspire a positive customer experience. We continue to deliver innovative solutions that help businesses lead and be ahead of market trends – delivering the right information, at the right time, through the right channel to a diverse and global community.		Visual Identity The refreshed look and feel presents SDL in a more modern way and reflects our innovative and entrepreneurial spirit. The imagery is designed to provoke and inspire, which is in line with our desire to build brand value for our customers. We are clear on our intention to be partners to our customers, to see their success as intrinsic to ours.

Core Values SDL is committed to partnering with our customers, to driving innovation and thought leadership, to working together as one global and professional team, to creating an inspiring environment for our employees and to being a role model in the communities in which we operate. read more		Brand Architecture All products and brands continue to come under the main SDL brand and our logo is consistent across all products. The logo, with the globe, continues to signal our sense of responsibility to global business and global customers.

Rich History, Solid Future

Our refreshed corporate brand is an evolution of the brand identity which was introduced in 1992, when the company was founded by Mark Lancaster. While looking to the future, we hold on to the key aspects that made us successful – an entrepreneurial spirit of innovation, thought leaders rather than followers and a stable background of financial success over the past 20 years.

For the future, we strive to be strategic partners with our customers, understanding the core to their success and proactively offering solutions that meet their needs. We also want to operate as one cohesive, professional and global organization – always thinking of the bigger picture of our customers’ needs and helping them see us as one entity.

Learn more about SDL’s history – celebrating 20 years of innovation and success.